Designing Survey Site Is Labourious
23. Mar, 2010 
2 Comments
Consider the man hours invested to design the NUS survey site (nusccc.cru.sg):
- redraft the survey questions from “oweekquestions.com“
- contextualize the terms and conditions for the prize draw
- test out the survey questions repeatedly for 30 times
- define the process of the survey
- verify all the URLs are correct and linkable
- make sure the fine prints of the content are accurate etc…
The preparations listed easily took more than 30 man hours to set up the survey site.
Very often, we bank on the ravishing design of a website to rally traffic to the site, but we forget that it’s the substance of the website that draws people back for more.
And there are more things to be done…
- Is the ministry facebook fan page ready (if the survey site publicize the fan page) ?
- Is there plan to do facebook advertising to the freshmen about the survey site?
- What and how are we going to communicate to the freshmen after getting all their particulars?
Most of the campus ministries have their own facebook groups and fan pages. But if you ask me, most of these fan pages and groups are quite dead. Valuable freshmen contacts will be lost if they come to the fan page without someone engaging them on their queries.
If we want to effectively recruit the freshmen, more background works online and offline need to be thoughtfully sketched.
Facebook will be a good way to publicize the site and draw traffic.
It will be good to draw on the social networking benefits of FB to publicize the site
We can do it in the form of an event/group and get students to invite their friends. Events would be suited more for one time events like surveys/recruitment/mass-E. Groups/Fanpage would be more long term but should have a common theme like crusaders/christians on campus/make a difference on campus
I agree that most of the FB fan pages are quite dead, how can we make them more lively?
Add interaction to give people a reason to visit. Add surveys with incentives like prize, add announcements that people have to check regularly
but even a dead fanpage can be useful. We can use it as a mailing list to keep people updated on important events/announcements, but not too often or it’ll get irritating and people will leave
“Valuable freshmen contacts will be lost if they come to the fan page without someone engaging them on their queries”
we can always give them an email address or contact number for enquiries, although a response from the page by members of the group would be better
Thanks for the gaps you mentioned in connecting freshmen to us.
We do have to put in effort to make sure that the response mechanisms are in place on our fan pages and ministry sites.