Why Cru.SG?

At one campus staff meeting, I briefly stated four reasons from the IT department’s perspectives why all SCCC ministry sites have to be hosted in Cru.SG.

I will explain these four reasons in another blog post. But for now, I like you to consider the following question:

What is the success of a ministry website?

From my opinion, the bottom line is “relationship”. Does the netizen who come to your site wants to interact with you on a long term basis?

Cru.SG is not just a ministry website. It’s a platform for building online community with believers, ministry partners, and even pre-believers and seekers. That’s why more and more ministry sites and blogs are moving away from being a billboard to become a forum cafe.

Forum is a place where people exchange ideas and views on a particular issue. Having the forum in a cafe setting makes people feel relax and comfortable to have ongoing casual coffee talks. This fosters communication. This builds community. This is one compelling reason why we want to use Cru.SG.

So when you are building a ministry site for a cause or a special ministry project, think community. Think longer term for how you could multiply your ministry site for building relationship with your audience. I will address this issue in an another blog post how we can fully utilize our ministry site for building movement and online community.

Oh and one good news… Cru.SG is now accessible to our ministry students so that they can help contribute to build the site and more importantly the Cru.SG online community. I can’t wait to see this happening soon.