We do have to put in effort to make sure that the response mechanisms are in place on our fan pages and ministry sites.

Firstly to create awareness of the ministry (How will freshmen know the CCA exists? And more visibility is always better)
Secondly to create awareness of the survey site and prizes (to inform students and create traffic)
Thirdly to cater to the non-IT savy students(although I would think Singaporeans are quite savy)

Just a thought. Instead of going around with pen and paper surveys, imagine crusaders going around campus asking freshmen to do the online survey on tablets or netbooks.
This would help us to tap on the advantages of online survey (which is less time to key in the data and collate the results)
We just need a wifi covered campus and netbooks/tablets or laptops which will come from the crusaders.

It will be good to draw on the social networking benefits of FB to publicize the site
We can do it in the form of an event/group and get students to invite their friends. Events would be suited more for one time events like surveys/recruitment/mass-E. Groups/Fanpage would be more long term but should have a common theme like crusaders/christians on campus/make a difference on campus

I agree that most of the FB fan pages are quite dead, how can we make them more lively?

Add interaction to give people a reason to visit. Add surveys with incentives like prize, add announcements that people have to check regularly
but even a dead fanpage can be useful. We can use it as a mailing list to keep people updated on important events/announcements, but not too often or it’ll get irritating and people will leave
“Valuable freshmen contacts will be lost if they come to the fan page without someone engaging them on their queries”
we can always give them an email address or contact number for enquiries, although a response from the page by members of the group would be better